Each era is characterized by different forms of leadership. Given the turbulence and changes in our industry in recent weeks (and in the future), culture, values, inspiration, and continuity have become the most important pillars of leadership.
Why do we do what we do today?
Where do we want to be in five to ten years?
What would always be important to us even in an economic crisis situation?
What values would we pursue even when the company is at the mercy of turbulent times?
What would we hold high even if it were an (apparent) competitive disadvantage?
Positioning in the hospitality industry is an organized system for opening a door to the guest’s memory and anchoring yourself there. Positioning means taking a particular position and standing for something specific and distinctive, and not others. Consequently, positioning is a conscious preference for certain guests and a renunciation of other guests.
The company is like an organism. The organism must be kept in motion so that blood can circulate and all the important organs are well supplied. It is the same in a company. The company must not stand still. To achieve this, all top performers should be integrated into the cycle of constant movement and improvement. Ask regularly where there is room for improvement, and make this system part of your corporate culture. In the end, this will ensure your survival during the crisis and positive cash flow.