Category: Strategy

“Sales Funnel”: An overview of everything worth knowing

A sales funnel represents the marketing and sales process in the form of a funnel. It shows the journey of potential customers from the first contact to the conclusion of a sale, using concrete figures. It is of great importance, because no marketing and sales process can be controlled without daily updated figures from your sales funnel.

12. August 2020

System Reset – Hotel Reboot

There is no return to the old world before COVID-19: let it go. With the coronavirus crisis, our world experiences not only the often-quoted slowdown or sometimes even a full stop or crash, but also an extreme deconstruction of everyday life with all the resulting economic relationships. It suddenly becomes more obvious what actually holds the world together and what does not.

24. June 2020

6 Phases of innovation process using Design Thinking

Design Thinking is a customer-centric and iterative method for solving complex problems and developing new ideas. With the Design Thinking method, you will succeed in developing a superior solution from the customer’s point of view, taking into consideration profitability, practicability, and desirability.

23. June 2020

10 Steps to Successful Change Management

I’m excited about change. In this time of change, we as leaders and the holders of the status quo are being put to the test. Success will come to those who can adapt the fastest and most effectively to the new needs of the market.

17. June 2020

The Sunk Cost Fallacy

The Sunk Cost Fallacy describes a psychological phenomenon in which we hold on to decisions because we have made a high initial investment and for this reason do not want to walk away from it. The saying goes, “I’ve already put so much into it, I can’t back out now.”

2. June 2020

Position your Hotel, it makes a difference!

Positioning in the hospitality industry is an organized system for opening a door to the guest’s memory and anchoring yourself there. Positioning means taking a particular position and standing for something specific and distinctive, and not others. Consequently, positioning is a conscious preference for certain guests and a renunciation of other guests.

26. May 2020

Measures to keep the Cash Flow going

The company is like an organism. The organism must be kept in motion so that blood can circulate and all the important organs are well supplied. It is the same in a company. The company must not stand still. To achieve this, all top performers should be integrated into the cycle of constant movement and improvement. Ask regularly where there is room for improvement, and make this system part of your corporate culture. In the end, this will ensure your survival during the crisis and positive cash flow.

15. May 2020